Pharmacist's No. 1 product among athlete's foot tx, Tiersil

Excellent patient convenience, medication compliance and treatment effect

Forced athlete's foot treatment for 'up to 2 weeks when applied once'

The pharmacist's recommendation for 'once-form athlete's foot treatment' was found to be due to patient convenience (40.4%), medication compliance, and therapeutic effect (39.9%).

 

The pharmacist's No.

 

1 product among athlete's foot fungus drugs was investigated as 'Tiersil Once (Terbinafine Hydrochloride)’.

 

Dailypharm conducted an online survey of 1,970 pharmacists on the 10th of this month to understand the current status of over-the-counter medications for athlete's foot.

 

Athlete's foot is a disease that occurs well in summer.

 

According to the results of the survey, 99% of pharmacists analyzed that they were primarily recommending 'Terbinafine' when administering athlete's foot medicine.

 

'Terbinafine' is known to have a fast and excellent treatment effect against dermatophyte, the main cause of athlete's foot, compared to 'Clotrimazole', an extensive antifungal agent.

 

The reason that athlete's foot treatment was not properly treated with athlete's foot treatment was that 53.1% of the patients judged that they had improved themselves and stopped.

 

Next, it was followed by 'because the treatment for athlete's foot that needs to be applied daily is uncomfortable and annoying (22.2%)', and the treatment period is too long (16.9%)'.

 

Discomfort is the biggest reason.

 

The actual once formulation does not have the hassle to apply daily, such as a cream or gel, as the drug continuously penetrates for up to about 2 weeks when applied once.

 

In particular, it has the advantage of being effective because it is possible to forcefully treat athlete's foot to the end.

 

However, pharmacists ranked the preferred athlete's foot treatment formulations as cream (48.2%), gel (41.1%), and once (5.8%).

 

The advantage of Once is clear, but 'Cream' type is the most well-known formulation because it is familiar to patients, and 'Gel'type is the second because of patient’s compliance.

 

Among the once formulations, the pharmacist's preference was ranked 1st at Tier Silence (41.6%) and 2nd at Lamisil Once (35.7%).

 

It also works with figures.

 

According to 1Q IMS data in 2020, Tiersil Once was ranked 49.1% in the market of 'Once', surpassing 'Lamisil once' and ranked first in the market share.

 

Sales grew 961.4% YoY.

 

The key to the popularity of Tiersil Once is the convenience and effectiveness of the once-in-the-box formulation, as well as 'high margin rate (44.4%) in pharmacies', 'brand and product awareness (27.5%)', and 'high repurchase rate (10.6%)'.

 

Some suggested that using Trot star Song Ga-in as a model increased awareness.

 

Tiersil Once used a 'silicone film' that has excellent drug treatment and a high raw material cost compared to other raw materials because its drug delivery power is up to 3 times higher.

 

Although the cost of the product is high and it is an advertising product, it is evaluated to coexist with pharmacies because it does not lower the margin rate.

 

There was also an opinion on combination therapy.

 

94% of pharmacists recommended two or more formulations for effective athlete's foot treatment.

 

'Combination therapy' mainly used a combination of a product (cream, gel, once) and a product to spray (spray, aerosol).

 

There was also a response that containing the 'once' formulation that treats athlete's foot with a single application and 'Lidocaine', which can quickly relieve itching, can conveniently maximize the therapeutic effect by using athlete's foot medicine in combination.

 

Athlete's foot types are divided into interstitial, angular, and blister types.

 

'Tiersil Once' can be applied to all athlete's foot except for chronic keratinized athlete's foot.

 

In addition to Once, there is also 'Tiersil Aerosol' in the Tiersil athlete's foot lineup.